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Cultural Innovation | Long Life Design: Thinking and Practice  (2000-2020) Opens



Beijing Contemporary Art Foundation (BCAF) is honored to co-host the exhbition, Long Life Design: Thinking and Practice (2000-2020). The Exhibition focuses on the concept of “Long Life”, reflects on its development in Japan and application in China for the past two decades. The event will take place at OCT·Art Gallery between 29th May 2021 and 12th Spetember 2021.   



Long Life Design:
Thinking and Practice (2000-2020)


Grand Opening
2021.5.29 16:00

Opening Time
2021.5.29-2021.9.12

Artistic Director
Feng Feng

Curators
Nagaoka Kenmei,  Zuo Jing

Host
OCT Art & Design Gallery

Organizers
Zuo Jing Studio、D&DEPARTMENT

Co-Organizers
Beijing Contemporary Art Foundation (BCAF)

Support
OCT Enterprise Co.

Special Support
The Japan Foundation

Acknowledgment
Intercontinental Hotels & Resorts Shenzhen,
ANT Architecture, Yi Ju Le Nong, Leisure Valley·Art Granary



The Team

Exhibition Coordinators
Xie Anyu, Yu Minling

OCT Art & Design Gallery
Exhibition: Meng Xiangyuan, Ye Fangqi, Huang Yue, Guo Yiyang
Public Education and Marketing: Chen Hang, Yang Tian, Cai Yingtong
Logistics: Pan Zhenggen, Li Tong, Zhang Jianxun, Dou Xiaochen
Accounting and Finance: Su Yanfen, Zhuang Qinming, Cai Peihong

Zuo Jing Studio
Wang Yanzhi, Zhang Xinyi,
Zhang Xiangmei, Pu Jia, Guo Jingya, Yu Tingjie

BCAF
Cui Qiao, Hu Fei, Xuan Chunyi

Curatorial Team of Japan
D&DEPARTMENT PROJECT

Space Design
Studio 10

Graphic Design
PAY2PLAY

Translators
Sauesr Miho, Tang Shi, Huang Yiyi, Hou Yuxi

Exhbition Participants
(in exhbition session order)
KARIMOKU/MARUNI/MARNA/ADERIA/NORITAKE/HOUTOKU/ITOKI/ACE/KOTOBUKI/MOONSTAR/YAMAGIWA/TANAKA-MEISAN/LANDPROTECT/Fujiki Denshiro Shoten Co.,Ltd./Kakunodate DENSHIRO/Suzuki Mohei Shoten/HAMAMATSUYA/OTA MOKKO/FUTAGAMI/TAjiKA/SANUKI KAGARI TEMARI Preservation Association/TOSA Washi paper lab/TOSA Washi PRODUCTS/MARUNAO SEITOSHO/SUEKI CERAMICS/D&DEPARTMENT/Takahashi Kougei/第一橡胶/CO-UP GUARANA /SHOBU Style/Kanai Crafts/OIGEN Foundry Co.,Ltd/HASEGAWA CORPORATION/Yamauchi Takeshi/Suzuki Minoru/HADACHU ORIMONO/TENJIN/SyuRo/comme des garcons/Omine Sake Brewery/FUTAGAMI /fukurasha/Gen-emon Kiln/Ozaki Doll Studio/13Ji/Mingei Okumura/ONOE Seisakusho Co.,Ltd/Naito Shoten/WAROSOKU DAIYO/林工艺/Noboru Kiln Sqaure Exhbition Studio/Saredo/Yoshino disposable chopsticks/Morita Chiaki/COEDO/Sugawara Kogei Glass Co.,Ltd/Ogawa Fishing Net Shoten/Tekiseisya/Ocho camp/DAIKO PRODUCT/BAIZAN-GAMA, Umenoseitousyo co.,Ltd/BIG JOHN/OKUJUN Co.,Ltd/iichiko Co.,Ltd/Kunibo Wada/FOUCAULT/Sunami Toru Shoten/Kiso Wood Industry Cooperative/IS LIFE OLIVE FARM/Hokkaidou: Susumu Seto/Aomori:Hirokazu Shimamori/Iwate: Jun Tashiro/Miyagi: Murayama Koji/Akita: Hajime Tamura/Yamagata: Hiroyuki Shimoyama/Fukushima: Daisuke Kameta/Ibaraki: Chijin Takahashi/Toshigi: Yasuhiro Sasaki/Gunma: Masayuki Hagiwara/Saitama: Yoshiyuki Takahashi/Chiba: Kawasumi Ayako/Tokyo: Nishimoto Ryota/Kanagawa: Yuta Simizu/Niigata:Saori Omomo/Toyama: Takara Kinoshita/Ishikawa: Tamada Mako/Fukui: Mio Suzuki/Yamanashi: Goto Koichi/Nagano: Katsuhisa Hira/Gifu: Azuchi Sota/Shizuoka: Naotsugu Yoshida/Aichi: Tatsuya Okazaki/Mie: Yamamoto Ryohei/Shiga: Tetsuya Otani/Kyoto: Okumura Shisuka/Osaka: Dai Inagaki/Hyogo: Sachiyo Seito/Nara: Naomi Yamamoto/Wakayama: Toshgaki Umemoto/Tottori: Hiroyo Yamashita/Shimane: Isao Ishitobi/Okayama: Katsuhisa Kobayashi/Hiroshima:shunshun/Yamaguchi: Kazuaki Harada /Tokushima: Miho Yano/Kagawa: Akira Ishii/Ehime: Motofumi Sinohara/Kochi: Maki Marisawa/Fukuoka: Wasa Nagasaki/Saga: Yamamoto Ryohei/Nagasaki: Teppei Kojima/Kumamoto: Taro Takamitsu/Oita: Hiroshi Matsuda/Miyazaki: Sakimura Hisashi/Kagoshima: Daiki Sakae/Okinawa: Toshiyuki Tamamoto /Miyagi: Kesennuma Knitting/Yamagata: AKAONI/Saitama: Chiaki Morita/Gifu: Asano Shoten/Guangdong Yiqilai Environmental Technology Co., Ltd. (Donor of Recycled Clothing)/Bishan Crafts Cooperatives / d design travel·HUANGSHAN/ klee klee/engraft/LOST & FOUND/SUMMERWOOD/JIUHAO/Design Society /Liang Yating (Bio-Textile Design using Algae) /Li Liqun, Sun Wenxi(LSD LAB)


About the Exhibition

Long Life Design: Thinking and Practice (2000-2020) opens to the public between 29th May 2021 and 12th September 2021. The Exhibition is hosted by OCT Art & Gallery, organized by Zuo Jing Studio and D&DEPARTMENT, co-organized by BCAF, and supported by The Japan Foundation and OCT Enterprise Co.

This exhibition explores the idea of long life design. In the opinion of Kenmei Nagaoka who first introduced this concept, long life design is an alternative design. In other words, it is a timely education on our current consumption behaviors. It is also to examine, reflect on, and correct the “design” concept that caters to the aforementioned capital logic. Long life design is more in line with the ecosystem and does not have overstressed forms or excessive crafting. It is a design that does not design. In essence, the advocacy and practice of long life design is a form of social design. Long life design focuses on the “reshaping” of the consumption behaviors shaped by our current society. It strives to bring irresponsible production and consumption desires back to rationality, environmental protection, honesty, restraint, friendliness, and sustainability.

“Long Life Design: Thinking and Practice 2000-2020” consists of ten sections: 1. What Is Long Life Design; 2. D&DEPARTMENT Store: The Proposal and Sales of Long Life Design; 3. 60 VISION: Original Missions of Long Life Design Enterprises; 4. NIPPON VISION: Regional Culture in Long Life Design; 5. d SCHOOL: Learning Long Life Design; 6. d design travel: Experience Journeys of Long Life Design; 7. d Food Research Institute: Tasting Long Life Design; 8. d47 MUSEUM: Long Life Design Museum; 9. Design Recycle D&DEPARTMENT: Recycling Long Life Design; 10. To Practice Long Life Design in China. In conjunction with Section 5, the exhibition will also organize d SCHOOL programs that centers on local sustainable goods in Shenzhen, and a D&Department pop-up store will be launched at the OCT Art & Design Gallery store.

Through exhibitions, museum stores, seminars, publications and public events, Long Life Design: Thinking and Practice 2000-2020 aims to promote and advocate the concept. It tries to remove misunderstnadings about design and rethink the essence of life. 





Foreword
OCT Art & Design Gallery

Compared to the 4.5 billion years of the earth’s existence, the 3 million years of human history is just the blink for the eye. During which, human have established civilizations through their imagination. This imagination is what distinguishes human from other creatures on earth – it fabricates everything and constructs the future. Design should also be a kind of imagination or something that continues to grow and be activated by imagination, rather than an industry or a skill only. But for the longest time, people have had a deep misunderstanding of design, which has to do with the  growing consumer culture and material desires. Low-end "design" has become a tool for replicating materials, stimulating consuming desires and economic growth. Furthermore, it has intentionally or unintentionally caused many social and environmental problems. The "Long Life Design" exhibition at OCT Art & Design Gallery is an attempt to eliminate this misunderstanding and allow the society to re-understand and contemplate on the essence of design and life.

What design creates should be spirit instead of materials. In "Long Life Design: Thinking and Practice 2000-2020", what the audience sees are daily necessities, but what we truly want to highlight is the spirit that permeates these objects. "Time" is the singularity that triggers "long life design". Curator Nagaoka Kenmei claims that only "time" can make us happy, and "long life design" is our channel to happiness. Curator Zuo Jing has introduced the "long life" concept to China - the establishment of D&DEPARTMENT Huangshan, the discovery of local long life design products, and the series of publications and related activities have provided us with samples of how the concept of "long life" is manifested in China.

As the first design museum in China, "design" is the theme that OCT Art & Design Gallery has always been concerned with and hoped to surpass. The meaning of design should not be singular or fixed, but should continue to appear in new forms as human life changes. We have endeavored to expand the boundaries of design to connect the public and society - this is our mission as a design museum. As early as 2018, OCT Art & Design Gallery has held an exhibition entitled "Another Way to Design”, and this has managed to receive a response today: although time never speaks, it answers all our questions.







Events

Talk | “How to run a de-monetized shop: About Bishan Crafts Cooperatives
Date: 2021.5.23
Time: 16:00 - 17:30
Main Speaker: Zuo Jing
Location: OCT·Art Salon

Talk | “Geography and Strategy: From Bishan to Dananpo”
Date: 2021.5.27
Time: 10:00 - 12:00
Location: Room 101 Building J, Guangzhou Academy of Fine Arts University District Campus
*The talk is co-hosted by OCT Art Gallery and School of Intermedia Art, Guangzhou Academy of Fine Arts

Roundtable | “China’s Long Life Design in Practice”
Date: 2021.5.30
Time: 10:00 - 12:00
Moderators: Zuo Jing, Yang Zhiyuan
Location: OCT·Art Salon

Workshop | “Stray Cat, Recycled Clothes, Forest” : Solution from a social enterprise
Date: 2021.5.30
1st Session: 14:00 - 16:00
2nd Session: 16:00 - 18:00
Moderator: JIUHAO Studio
Location: OCT·Art Salon






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